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A Tale of Two Serums

A Tale of Two Serums

How your daily skincare routine can be anti-ageing.

"Prevention and maintenance are two of the most powerful tools in anti-ageing."

There is a common misconception that you can’t treat ageing effectively with topical skincare. The reason can be put down to the skincare industry that is more often than not backed by pseudo science. The only way to overcome this is by educating yourself, because their are products out there that work - you just need to know your ingredients!

Once you've read up on ingredients, you need to understand the best way to get them into your skin to make sure they work. One of the most effective ways of integrating some of the most powerful anti-ageing ingredients into your routine is through a serum.

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So what’s the key to anti-ageing skincare?

The answer is long term usage of the correct multi-tasking ingredients. I believe starting no later than 30 with a concentrated clinical strength skincare routine that not only feeds it with the correct topical nutrients but stimulates cell renewal and DNA repair.

This was one of my main inspirations for starting may range of Dr Natasha Cook cosmeceuticals. Each of my products have been specifically designed with this in mind, aiming at removing the visible signs of ageing such as fine lines, pigmentation and sun damage. Another little known fact is that skin conditions such as pigmentation can actually have more of an ageing effect on your skin that fine lines and wrinkles. 

Shop the range here.

I’ve heard incredible things about serums - but at which step of my routine do I integrate them?

This is one of the most common questions that we receive, so don’t stress if you don’t know. My recommendation is always to use your serum straight after cleansing. The reason behind this is your cleanser should revitalise your skin in the mornings and remove any debris or pollution at night preparing it to integrate the ingredients from your serums.

So whats the difference between the Illuminator and Clarifier and when should I use the?

Two of my favourite products when it comes to anti-ageing include the Concentrated Clarifier (AM Serum) and the Concentrated Illuminator (PM serum). Each of these serums combine some of the most powerful anti-ageing ingredients in topical dermatology.

The Clarifier - 18% alpha and beta hydroxy acids.

The reason I love this is simple - cell renewal. Did you know that your skin cell production decreases from every 30 days in your 20s to every 60 in your 30s. It is essential you do something to prevent this that slows down this process and stimulates skin cell renewal. With 18% alpha and beta hydroxy acids, the Concentrated Clarifier does just that. The non-abrasive/mechanical exfoliation physically preserves the function of your barrier and helps to lift and breakdown pigmentation.

Contrary to popular belief, with long term use of AHAs you can actually plump up the dermis causing an increase in collagen and elastin and your skin’s natural moisturiser hyaluronic acid. What does this mean for you? Plumper, fuller healthier looking skin. Start early to stop the degradation. 

This is our morning serum and as you probably know by now we believe all products should be multi-purpose so this also has incredible benefits for breakouts and acne. Find out more about the Concentrated Clarifier here.

The Illuminator - 10% B3, 10% C, hyaluronic acid and peptides.

This is more of an antioxidant and anti-inflammatory serum. It repairs UV damage, lightens pigment and repairs the skin’s barrier. Sun exposure is one of the harshest elements when it comes to ageing. The UV actually damages the DNA inside the cell and B3 taken orally and topically protects your skin’s immune system thereby reducing sunspots and the appearance of age. Once broken down by the body, B3 actually feeds and replenishes the energy powerhouse of the cell known as the mitochondria.

Vitamin C is one of the most studied ingredients in dermatology and is clinically proven for collagen production and preventing free radical damage. Find out more about this product here.

And what if topical just isn’t enough?

If you are dealing with deep wrinkles or a loss of facial volume topical skincare will help to an extent - as you’ve always got to address the canvas first. Your next option is looking into non-invasive skin treatments such as laser, chemical peels and injectables. We will be exploring each of these in the coming months, but for more information about how to approach an injectables consult click here.

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